What Small Business Owners Need to Know About Growing and Thriving in A Post-Pandemic Economy

What small business owners need to know about growing and thriving in a post-pandemic economy

Even as the Delta variant of the coronavirus continues to surge, future lockdowns seem unlikely given their damage to the economy. Local businesses continue to work toward growth and survival. Supporting local businesses has never been more important.

Now could be a good time to consider investing in a small business as a way to diversify your assets and keep your money in your local community. This can put the business in a good position for success and give you a nice payoff. But before investing in any business, you should first learn as much as possible about it by conducting a thorough due diligence process. The best way to do this is by collaborating with an accountant and an attorney to cast a wide due diligence net and keep important details from slipping through the cracks.


The year 2020 was one of the worst in many decades for economies everywhere. Many small businesses in the Inited States designated “nonessential” were particularly hard-hit as they were forced to temporarily close their doors because of COVID-19 health orders. However, those that weathered the storm have a more positive outlook for 2021 and beyond.

According to the Bank of America 2021 Small Business Owner Report, economic confidence and business revenue expectations have bounced back significantly since the fall of 2020.[1] More than half of business owners surveyed said they expect the local economy to improve and their revenue to increase in the upcoming months.

Not surprisingly, 68 percent of business owners said they tapped into a variety of funding sources during the pandemic to stay afloat, including federal assistance, loans, friends and family, and community investments. About 20 percent say they will seek financing in 2021.


If a small business in your community is looking for investors, there are two main ways you can provide funding: debt financing and equity financing.

Debt financing, or lending money, is the simpler and generally less risky of the two options. The business borrows money from you (the investor) and repays you the loan principal, plus an agreed-upon interest rate. There is a risk that the company will become insolvent and leave you holding the bag, but in the event of a liquidation, you could still get your money back.

The other way to invest in a small business is to purchase a percentage of the company’s stock. Known as equity investing, this can be done by purchasing stock directly from the company or through crowdfunding. Your ownership stake in the company entitles you to a percentage of its generated revenues and dividends. While this benefits you if the business grows, its losses will also be your losses.


Due diligence means performing a thorough investigation of the small business you are interested in financing. It involves looking at key categories such as profits, losses, debts, legal liabilities, past performance, and future projections. When conducting due diligence, it is important to review the following items:

  • Business and marketing plans
  • Outstanding loans
  • Market studies
  • Balance sheets
  • Bank statements
  • Income statements
  • Profit and loss statements
  • Business expenses
  • Ongoing and potential lawsuits
  • Future financial projections

It’s best to work with legal and accounting professionals to help you with the process and create separate checklists for financial, legal, operational, human capital, and product and service matters. You can expect this process to take up to 60 days.


In addition to formal due diligence, it is advisable to meet with the business owner and company principals. These individuals, who could end up being your partners, are essential to the business’s success or failure—and by extension, the success or failure of your investment. Find out how much experience they have operating a business, managing personnel, interfacing with customers, etc. Beyond their business credentials, meeting with the principals face-to-face is a good way to determine whether you could work well together.


It goes without saying that you should learn as much as possible about a business prior to becoming an investor. But a self-assessment is also important. You do not want to invest in an industry you know nothing about.

If you are a total outsider, you will lack the proper context for assessing critical business metrics. On the other hand, if you have previously worked in an industry—or better yet, are or were a business owner—your experience could allow you to spot strong opportunities. And if you do ultimately decide to invest, your experience will enable you to play a more active role in guiding the business—or even take it over entirely if you have a controlling interest.

If you are exploring local investment opportunities in your community, our team is here to assist you. Our experienced attorneys can help you perform due diligence and stay abreast of any other important legal aspects of your investment. Schedule a consultation at The Browne Firm today by calling 914-331-7881.

[1] Bank of America, 2021 Small Business Owner Report, https://newsroom.bankofamerica.com/content/dam/newsroom/docs/2021/2021%20SBO

Author Bio

Danielle Browne is the founder and managing attorney of The Browne Firm, a New York-based estate planning and business law firm. Danielle leverages her background, serving as general counsel for a Fortune 500 company and working with startups to represent clients in entity formation, intellectual property protection, contract drafting, estate planning, and more.

With more than ten years of experience as an attorney and business executive, she has represented clients ranging from entrepreneurs and small businesses to artists and Fortune 500 companies. Danielle received her Juris Doctor cum laude from the University of Miami School of Law and is licensed to practice in New York. She has received numerous honors for her work, including being named a 2015 Future Leader by the WNBA President while serving as general counsel for the Atlanta Dream.

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