Legal Issues to Consider Before Selling Your Products Online

If you are considering expanding your physical business or starting a home-based business, selling your products online is a great way to reach additional customers. Before you begin to sell products online, there are several legal issues you should be aware of to ensure that your business is compliant with the law and that your interests are protected.


If you are starting a new business to pursue online sales, it is important to carefully consider the pros and cons of different business structures.

A sole proprietorship is uncomplicated and inexpensive, as no separate business entity is formed. In a sole proprietorship, there is no distinction between your business and personal assets, so you are personally responsible for all the business’s debts and liabilities but also own all of its profits.

A partnership is a similarly simple business structure used when two or more people co-own a business. Like a sole proprietorship, you will be personally liable for all the business’s obligations –including those incurred by your partner.

A limited liability company (LLC) is a separate business entity that can be formed by a single business owner or multiple owners. It involves the payment of certain fees to the state and a few formalities, such as an annual meeting, and a biennial report (in some states, an annual report). An LLC, however, provides limited liability, meaning, if someone is injured by one of your products, they can only sue the business, and your personal assets will be protected.

Other business structures are available as well. These are just some of the most common structures used by small businesses. We can help you evaluate which business structure will best achieve your goals.


A trademark is a word, name, symbol, device, or a combination of these things when used or intended to be used to identify and distinguish the goods and services of a seller or provider, and to indicate the source of a good or service. A trademark is one of your business’s most valuable assets, and if you engage in e-commerce transactions beyond your state’s borders, it is important to register your trademark with the United States Patent and Trademark Office, which enforces your rights as a trademark holder across the entire country, not just the state in which your business is located.


Most states have a sales tax, and if your online business sells products in other states, you must collect and remit sales tax in each state in which your business has a “tax nexus,” or a sufficient connection to that state(e.g., a certain volume of sales). Some smaller online businesses may be exempt from collecting and remitting sales tax under the laws of many states, for example, if they have less than $100,000 in sales or fewer than 200 annual transactions.


Many people run online businesses from their homes. If you plan to store a large inventory of your products in your home, it is important to make sure that you will not be violating any restrictions in your lease, deed, homeowner’s association, or zoning ordinances.


Many types of businesses do not require a special business license to sell products. However, for certain products, such as medical devices, foods, and animal products, a special local, state, or federal business license must be obtained before they can be sold. Home-based online businesses may also need to obtain a home occupation permit or conditional use permit to operate legally.


For online businesses, reasonable data security measures and a strong privacy policy are essential. Because online purchases require the transmission of personal customer information, customers will be unwilling to support your business if these protections are not in place. In addition, you could be civilly liable under data privacy laws if third parties obtain your customers’ information because you failed to take the steps required by state law or steps reasonable under the circumstances to protect your customers’ personal information.


Like all businesses, it is important to consider obtaining general liability, product liability, or commercial liability insurance policies to protect your online business in the event of lawsuits. In addition, if your online business will be delivering goods to customers, consider purchasing delivery insurance.


These are only some of the issues you need to consider before you form an online business. A Westchester County business attorney at The Browne Firm can help guide you through every step in the process of starting your business, from choosing your business structure to ensuring you are compliant with state and federal law.

Call us today at (914) 290-5622 or contact us online to set up a meeting so we can help your exciting new venture succeed.

Author Bio

Danielle Browne is the founder and managing attorney of The Browne Firm, a New York-based estate planning and business law firm. Danielle leverages her background, serving as general counsel for a Fortune 500 company and working with startups to represent clients in entity formation, intellectual property protection, contract drafting, estate planning, and more.

With more than ten years of experience as an attorney and business executive, she has represented clients ranging from entrepreneurs and small businesses to artists and Fortune 500 companies. Danielle received her Juris Doctor cum laude from the University of Miami School of Law and is licensed to practice in New York. She has received numerous honors for her work, including being named a 2015 Future Leader by the WNBA President while serving as general counsel for the Atlanta Dream.

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